Turning Client Questions Into Actionable Results
"Amy made our project so much more successful as she was able to work with us on not only the hardcore statistical nitty-gritty, but also the practical interpretation and “so what?” interpretation." - Russ Alison, Consultant, Russ Alison Consulting, and formerly Hewlett-Packard
Target Marketing
Segmentation analysis helps clients understand how to reach consumers most interested in their brand.
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Competitive Brand Analysis
Perceptual Mapping and Derived Importance Analysis can help companies compare multiple brands to show the competitive positions in the marketplace.
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Path to Purchase
To help companies understand their customers path to purchase we can add a driver analysis to each stage and build a sales model.
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